More customers, thanks to advertising

Businesses that already advertise and feel there's more in it, or that are just too small for a big agency but too big to do it on the side. Usually between five and two hundred employees. From € 400 media budget a month, Capture is already worth it; if you also want to build demand, count on € 1,000 or more.

I'm independent and I work in your accounts myself. That's exactly the point: you talk to the same person who builds and optimises the campaigns. On bigger projects I bring in specialists, but always with me as your fixed point of contact.

Because starting is a different kind of work from keeping it going. At the start you build something: cleaning up measurement, doing research, making landing pages, rebuilding campaigns. That's a project with a start and an end, and you pay for it once. After that it's upkeep and improvement — search terms, bids, refreshing ads — and that runs on at the monthly amount. Both amounts are fixed upfront; there is never an hourly recalculation.

Weeks one and two go into measurement and strategy: are the conversions right, is anything double-counted, where is the search volume. That produces one document that you approve. If you say no, it stops there. If you say yes, we rebuild everything in weeks three to eight and take it live — and the rest of the build goes into steering on the first real data.

No. You pay Google and Meta directly from your own accounts, and me for the work. That way you see exactly what goes where, and nobody has an incentive to keep your budget artificially high. Capture can start from € 400 media budget a month; Attract from € 1,000, because there you also reach audiences who aren't searching yet.

Because server-side tracking and your own landing pages only work if your domain's DNS is managed at Cloudflare. Cloudflare is one of the best-known parties for DNS management, and using it is free. You don't lose your domain in the process: it stays yours and stays where you bought it — you only point the nameservers over, so that DNS is managed at Cloudflare from then on. We do that in an account in your name, which you own and from which you can remove me in one click. If we ever stop working together, everything simply stays where it is.

Sometimes you genuinely should take that option. If you mainly want to test whether advertising does anything at all for you, an automated template funnel is often good enough. Once real budget and real enquiries are involved, the maths flips: in an average account, 20 to 30% of the budget quickly leaks away on wrong search terms, double measurement and bids on thin air. A template won't find that for you; that's exactly the handwork — and over time that leak costs you more than my fee.

Yes. The audit + action plan (€ 450 one-off) is for exactly that: a thorough scan of your website and of your Google Ads, Meta Ads and LinkedIn Ads accounts, plus your measurement. You get a concrete plan — where it leaks, what that costs and what should happen first. Then you decide who executes it. If you choose a package afterwards, the full € 450 is deducted from the package price.

Fixing measurement errors often produces a very different picture within two weeks. Real structural improvement takes six to twelve weeks, because the bidding algorithms need time to learn from the new signals.

Yes. It runs per calendar month and is cancellable at the end of every month, with one month's notice. There's no fixed-term commitment — the results decide whether we continue. If you stop, the campaigns keep running as they are, but nobody maintains them anymore. You keep your accounts, campaigns and data.